The truth? Retail is a lot like a relationship. And although every step along the customer journey is important, the point of transaction is crucial in that it can (when executed correctly) secure loyalty and kinship with customers. That’s why, when PayPal asked Liquid Agency to create a microsite for its PayPal Here app and services, Liquid Agency didn’t solely focus on creating a beautiful webpage. Instead, Liquid Agency leveraged specific attributes derived from PayPal’s credit card swiping hardware–seamlessness, smoothness, delight–and applied them to the site’s design. The result? An elegant and informative microsite where business owners and consumers alike are treated to an environment that feels fast and clutter-free.

Scroll down. Give it a look. And, if you are in the business of building lasting relationships through digital touchpoints, come talk to the agency that specializes in experience.