Industry insight: What brands should do about the NRA

By Doug Zanger

The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and United have discontinued partnerships with the NRA. Brands that have yet to cut ties are facing increasing calls to act as well, but the…

Liquid Agency, Inc.: A Leading Brand Experience Agency

By Silicon Review Team

We are big enough to manage very important initiatives for global brands, yet nimble enough to do so in the right manner and with speed and efficiency: Scott Gardner, CEO Liquid Agency, Inc. Building strong brands isn’t getting any easier. An explosion in the number of brands — as well as a proliferation of ways…

The Vitamin Shoppe Collaborates with Liquid Agency to Launch SPARK AUTO DELIVERY

By PR News Wire

Wellness retailer enhances customer experience with differentiated product subscription service (Secaucus, New Jersey, August 14, 2017)— The Vitamin Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and manufacturer of nutritional products, announced today that it has launched SPARK AUTO DELIVERY™, a convenient and differentiated product subscription service that will allow customers to save on their favorite wellness…

The Brand Flip: A book review by Actionable Books

By Scott Reavely

“A brand isn’t what you say it is. It’s what they say it is.” – The Brand Flip, page 133 My first job on the plains of Central Montana was in branding. In fact, I was in charge of brand flipping. The cowboys would bring the calves to us. We’d flip them and hold them…

The Brand Flip: A book review by Bob Morris

By Robert Morris

The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by their competition I have read and reviewed all of Marty Neumeier’s previously published books and thus was eager to read his latest in which he explains how and why “customers now run companies —…

The Skeptic’s Guide to Low-Fidelity Prototyping

By Laura Busche

Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human needs, opening the door to insightful interaction and more empathetic design…

Innovation: a critique

By Linda Baker

A Design Week panel discussion raises questions about how innovative we really are. After last night, I’m ready to take a cross-country car trip for a few days, if only to listen to Genevieve Bell on tape reading aloud from one of her papers, Ted Talks or simply musing on the world as it is and as it should be.

Did You Pay for That? Kate Bingaman-Burt’s Obsessive Consumption

By Megan Burbank

Every day for eight years, Portland designer and illustrator Kate Bingaman-Burt, whose show More, More, More is on display at Liquid Agency for Design Week, made a small drawing of something she bought. The resulting collection totals almost 3,000 and looks like a cross between an expenses ledger and a visual diary, moving comfortably from the…

Brand book bites from The 46 Rules of Genius

By Denise Lee Yohn

The book:  The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity The brain:  Marty Neumeier is the perfect person to write about genius because he is one.  He rocked the world in 2005 with the book The Brand Gap:  How to Bridge the Distance between Business…

Michael Porter and Clayton Christensen Are Both Wrong About Finding the Future o…

By Marty Neumeier

This article is by Marty Neumeier, director of transformation at Liquid Agency, and author of Metaskills: Five Talents for the Robotic Age and The 46 Rules of Genius; An Innovator’s Guide to Creativity. The New York Times recently pitted strategy gurus Michael Porter and Clayton Christian against each other on a thorny question: How should Harvard Business…