Liquid Agency Activates the E-Team for Ernest Packaging Solutions

By The LA Egotist

Ernest Packaging is serious about bringing new thinking to the world of packaging and shows its innovation and sense of humor in an engaging series of videos from Liquid Agency that bring together an unconventional group of problem solvers inspired by 1980’s TV police and special forces shows like the A-Team. The “E-Team” features a…

6 Ways a Brand Can Forge a Cohesive Company Culture and Stay True to Brand Promi…

By Katie Wignall

When there’s discord internally, it’s often difficult to connect with consumers Customers can tell when your brand isn’t internally aligned. If you walked into your office tomorrow and found that all the logos had been removed, would you still be able to see your brand there? What if all your products were taken off the…

Small Ad Agencies Argue: We’re Faster and Smarter

By Tobi Elkin

How do smaller ad agencies compete with bigger shops backed by holding companies? While brands value creativity and agility, are smaller, home-grown ad agencies less encumbered by the bureaucratic processes that can bog them down? A few small agencies are trying to answer that question with agile management. Jane Smith, a 30-person full-service global creative…

Liquid Agency CEO embraces change in the cultural landscape

By Sonya Herrera

Scott Gardner, CEO and founder of Liquid Agency, has worked in downtown San Jose for 24 years and says “It’s going to be interesting to see what it’s going to be like in 10 years.” Scott Gardner’s character defies easy labeling. The founder and CEO of brand marketing firm Liquid Agency has been making money…

The Key to Balancing Life and Work When the Two Merge? Just Be Present

By Tony Cordero

The key to balancing life and work when the two merge? Just be present. When we first started talking about “work/life balance,” we lived in a much more binary world. I distinctly remember going to work, firing up my desktop tower, putting in a full day surrounded by workmates, shutting it down at 5 (OK,…

Bringing Silicon Valley Thinking to the World

By Daniel Codella

If you have a strong culture, you’re going to have a strong company. Over the last half-century, Silicon Valley has become the global center of innovation—the world’s brightest minds flock here in droves. It’s the birthplace of some of the most groundbreaking companies in tech, and people have been trying to figure out what makes…

If I Knew Then What I Know Now…I’d Invest in Brand Culture and Never…

By Scott Gardner

As a passionate 30-year tenured agency owner and branding expert who has walked the halls and worked with some of America’s great companies like Apple, Google, Nordstrom and many others, I wish I really grasped the importance of Brand Culture many moons ago. And I don’t mean culture through the employee lens, I mean Brand…

Liquid Agency Cleans Up at Silicon Valley ADDY Awards

By The Marketing Standard

Liquid Agency, Inc. was awarded the highly coveted “Best of Show” award at the American Advertising Federation’s Silicon Valley Addy Awards for its highly effective and creative campaign for Ernest Packaging titled “Ernest Not Hiring.” In total, the agency won seven awards across Gold and Silver categories in BtoB, Logo Design and Website work. The…

The Future of Company Culture Via SXSW

By The Marketing Standard

One of the greatest allures of the annual SXSW conference in Austin, TX is its ability to stay focused on ‘what’s new and next’, even outside of its own bounds. The idea of confluence is now central to SXSW, and under the guise of ‘Interactive’, you’ll find session tracks as diverse as brands and marketing,…

Industry insight: What brands should do about the NRA

By Doug Zanger

The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and United have discontinued partnerships with the NRA. Brands that have yet to cut ties are facing increasing calls to act as well, but the…