Questions to ask when preparing to launch a brand campaign In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in… Nick Childress
Improving business performance through Bx, Ex and Cx alignment Q&A Aligning brand, employee and customer experience is the key to stronger business performance, relative to companies that keep Bx, Ex… Dennis Hahn
Brand strategy and your next brand campaign Most of us are familiar with what it means to have a strategy: It’s an actionable plan created to achieve… Nick Childress
What is a brand awareness campaign? And why is it important to brand building? As a brand, you want people to know and trust you. When people know and trust you, they support you. … Nick Childress
Working with a branding agency vs. an in-house team Your brand defines you. More than a logo and color scheme, your brand is the image that materializes in a… Nick Childress
Heuristics, Ad Psychology & Brand Awareness Campaigns Every day, we’re confronted by countless decisions, ranging from what outfit to wear to what brand of laundry detergent to… Nick Childress