Questions to ask when preparing to launch a brand campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what's new and on our minds.
Improving business performance through Bx, Ex and Cx alignment Q&A
Aligning brand, employee and customer experience is the key to stronger business performance, relative to companies that keep Bx, Ex…
Brand strategy and your next brand campaign
Most of us are familiar with what it means to have a strategy: It’s an actionable plan created to achieve…
What is a brand awareness campaign? And why is it important to brand building?
As a brand, you want people to know and trust you. When people know and trust you, they support you. …
Working with a branding agency vs. an in-house team
Your brand defines you. More than a logo and color scheme, your brand is the image that materializes in a…
Heuristics, Ad Psychology & Brand Awareness Campaigns
Every day, we’re confronted by countless decisions, ranging from what outfit to wear to what brand of laundry detergent to…