Where, when and how your brand shows up matters.
In today’s complex market where brand accounts for more than 20% of the value of the S&P 500, it’s not just about a massive number of eyeballs. Successful brand campaigns meet customers on their terms with messaging that resonates, creative that converts and a strategic, synchronized omnichannel media strategy.
Whether you’re a B2B, B2C, or B2B2C business, our dynamic campaigns and paid media strategies are designed to foster brand affinity and activate hard-to-reach customers with synchronized points of contact across multiple channels.
Our team of experts provide a full suite of services and solutions including: campaign management, creative concepts, asset production, campaign planning, media planning, media buying and brand tracking.
Solutions to your challenges:
Media planning and buying—Activate your customers with precision targeting to reach your ideal customer profiles in the markets that matter the most.
Campaign strategy—Drive strategic growth and position your brand as the industry leader—increasing sales funnel performance, market share and valuation.
Campaign management—Unify your marketing organization around an awareness or brand-to-demand campaign optimized to hit both short- and long-term results.
Research and strategy—Gain deep knowledge of your ideal customer profiles and build trust as you reach customers and influencers when, where and how they want to be reached.
Creative concepts and asset production—Bring your brand to life with inspired creative that is on brand.
Brand tracking—Measure a variety of pre- and post-campaign metrics from awareness and familiarity to conversions and ROI.
How we work:
Make it fast. Make it real.
Silicon Valley Thinking™ gives you the competitive advantage in a time of rapid change. We develop strategic frameworks in parallel with creative to provide the flexibility to adjust on the go as we unify strategy, creative, and paid media plan around a common vision that delivers.
What we offer.
Every brand campaign must have a strong foundation, and ours is based on establishing a partnership with our customers. We evaluate your current communications and paid media strategy including buyer personas, believer profiles, competitive landscape, market position and customer journey. We provide a comprehensive GAP analysis of existing opportunities and develop a strategy optimized to your goals. And with offerings including brand economics, we help leadership align marketing and media spend strategies with sales goals and KPIs that matter.
Video, OOH, print, paid search, display, paid social, promotions, sponsorships—media planning is more complex than ever. With established relationships and the know-how to drive a strong ROI, we leverage our experience with a network of publishers to negotiate media buys resulting in a paid media mix optimized for impact and hyper-growth. We develop a synchronized, multi-channel approach targeting your ideal customer profile with a cadence designed to guide them through the customer journey, helping you hit short-term goals while building long-term brand value.
Not all creative is created equal. We develop creative concepts with a holistic, brand-centric approach—aligning creative concepts with brand values and initiatives. We use those concepts to develop copy and prototypes, testing our work along the way with your ideal customers for human insights. Then we drive production for those creative assets—partnering with you from beginning to end to ensure your team is aligned.
Our guidelines and toolkits ensure that we keep the team aligned throughout the process. With dedicated campaign management, measurement and reporting, we track the progress of your brand campaign and adjust in real time when necessary.
With a dedicated analytics team and a Qualtrics Alliance Partnership, we report on a variety of pre- and post-campaign metrics. We demonstrate how our strategy moves the needle in the way that you need it to, reporting on a number of metrics from market share to purchase intent and more. We have the capabilities to demonstrate everything from awareness and familiarity to conversions and ROI.
Video is everywhere in business marketing, and its presence is growing. Our team of experts will help you navigate everything from concept creation, production and developing a cross-channel mix to buying and placement. We offer a wide variety of solutions including broadcast, cable, streaming, OTT, social, explainers, corporate, testimonial and internal messaging.
Out-of-home and digital-out-of-home advertising have been booming in recent years. Billboards, digital billboards, print, bus and train wraps, transit station dominations—the options go on and on. The OOH and DOOH mix can be a complex web of interlocking placements to warm up prospects and reinforce beliefs. Our brand-led approach will help you connect with your brand believers through a synchronized series of touchpoints over the course of their day-to-day experiences, establishing your brand as a credible presence.
Connecting with your brand believers doesn’t have to be visual. We help you discover what they’re listening to as well as watching—whether that’s a spot on the radio,sponsoring a podcast they know and love or getting in front of them on Spotify. Our strategies place you in good company, helping you reach further to engage your believers.
Any multichannel marketing campaign must include digital media, which are often the first and final touchpoints of a customer’s journey—providing key insights into what customers are looking for. With local and hyperlocal brand campaigns, we help you break into new markets and drive customers to specific locations, both physical and digital. Our team will integrate paid social, PPC and display into your media mix, with targeted campaigns to reinforce your brand presence and help you convert.
Branded talks at the industry’s leading trade show; a glass of complimentary champagne at the Modern Ball; a unique experience at one of the hottest concerts of the year—event and sponsorship opportunities are a fantastic way to establish your brand as an active participant in your customers’ lives. We help you discover, research and evaluate opportunities to incorporate in your brand campaign, establishing your brand as the industry leader in the eyes of your customers.