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Media and Campaigns

M+C

Media strategies that deliver a competitive advantage.

We believe brand value drives competitive advantage. We employ media investment strategies to drive brand awareness and understanding to increase both market share and value for the whole organization. We leverage our proprietary brand tracking methodology and our analytics practice to deliver campaign investment insights over time.

Key challenges we help you solve through media and campaigns:

  • How do we increase brand awareness while building meaningful differentiation?

  • How can we appear larger than life, to better compete?

  • How can we leverage the power of analytics to measure market share and category growth?

  • How can we signal to the market that our offering has evolved?

  • What's the best way to lift our profile with investors and key stakeholders?

See how we help leading brands solve these challenges.

Evaluation and strategy

  • Communications and media ecosystem audit
  • Audience definition and drivers
  • Campaign and communications strategy

Campaign and media planning

  • Campaign messaging map
  • Campaign plan
  • Media strategy, planning and negotiations

Creative concepts, design and production

  • Concept and creative copy development
  • Creative prototyping and testing
  • Campaign asset production

Measurement and management

  • Media buying and stewardship
  • Campaign measurement
  • Brand tracking
  • Guidelines and toolkits
Darin Albers

Darin Albers

VP Media

 

Swarming to breakthroughs

Swarming is a method of co-creation unique to Liquid Agency. It unleashes the power of simultaneous collaboration by bringing together a variety of agency and client minds (from throughout their organizations) to rapidly develop breakthrough solutions.

Learn more about Silicon Valley ThinkingTM

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