- Brand experience
- Software as a service
- Brand activation planning
- Brand architecture
- Brand strategy
- Brand messaging
- Brand believer profile
- Industrial design
- Brand naming and nomenclature
In a move to prove its digital stake in the Industrial Internet of Things, GE created Predix, a new operating system for Industry. GE hired Liquid Agency to build the Predix brand both as a stand-alone and in support of GE’s evolution as a digital industrial brand.
Liquid Agency led several Swarms with GE stakeholders. Together, we laid out a Predix brand strategy, guiding GE in how to best sustain a sub-brand like Predix. Additional sessions went into developing a portfolio architecture for Predix offerings, as well as crafting a detailed brand messaging playbook.
We helped GE introduce the new Predix brand story and brand identity at Predix Transform, the brand’s first user conference in Las Vegas. The unveiling also provided a huge opportunity to engage and connect with the brand’s new community, giving the builders of modern industry a deeper sense of affiliation and empowerment.