Launching the most innovative HP product in years, by getting out of its way
HP Sprout / Omnichannel Customer Experience, Campaigns and Media
When HP asked us to launch the HP Sprout at retail, we were blown away. In fact, we ended up asking ourselves: what can we do to promote Sprout that would be more impressive than letting it show what it can do?
The answer was we just couldn’t beat it. So, we built our retail experience around simply showing it off.