Windows 8 was a huge step for Microsoft. It was by far the most significant evolution of the Windows operating system since 1995. After considering other firms, Microsoft selected Liquid Agency to manage the worldwide retail product launch—including the design and production of all the marketing and branding assets. We are happy to report that we pulled off this massive merchandising project without a hitch. Yes, the schedules were crazy, but working with the Microsoft team was a total pleasure—all the way to the launch.