Founded in 2004, with a vision of using web-based software to simplify medical offices, Kareo has evolved into a fast growing company that has disrupted the medical billing software market. Today over 17,000 medical providers use Kareo’s products and services, and the company is included on the Forbes List of America’s Most Promising Companies. In order to strategically position the company for further growth, Kareo hired Liquid to articulate a clear brand strategy and messaging platform, craft a new brand identity, and completely overhaul the company’s website.