Merging two giants into one brand identity
Cushman & Wakefield / Brand Strategy and Design
When two of the largest real estate service firms on the planet decide to merge, an evolution in brand identity is imperative. This was the case when Cushman & Wakefield and DTZ joined forces, selecting Liquid Agency to blend the two rich legacies of both organizations into one cogent, sophisticated brand design encompassing a logo reflective of a forward-thinking global company. The solution took form not as a revolution, but as an evolution. Liquid extracted and simplified key elements from each firm’s respective logos that spoke to the new unified brand.
Working side by side both Cushman & Wakefield and DTZ—Liquid delivered a fresh, contemporary style for this newly merged company.