When two of the largest real estate service firms on the planet decide to merge, an evolution in brand identity is imperative. This was the case when Cushman & Wakefield and DTZ joined forces, selecting Liquid Agency to blend the two rich legacies of both organizations into one cogent, sophisticated brand design encompassing a logo reflective of a forward-thinking global company. The solution took form not as a revolution, but as an evolution. Liquid extracted and simplified key elements from each firm’s respective logos that spoke to the new unified brand.
Working side by side both Cushman & Wakefield and DTZ—Liquid delivered a fresh, contemporary style for this newly merged company.