Building a great business brand with national TV
Coupa / Brand Campaigns and Media, Strategy and Design
Coupa is a pioneer in Business Spend Management. In fact, they created the category. Coupa delivers greater visibility into, and control over, how companies spend money across their organization, but they’re known primarily as a procurement solution.
Our objective was to establish Coupa as a leading solution in the hearts and minds of CFOs and CEOs globally. We need to get the business world to “Spend Smarter,” and Coupa is the answer.
To elevate awareness quickly, Liquid developed national TV, print, out-of-home, and online campaigns, managing media programs across top-tier media properties, befitting a category leader. Programs also extend to events and sales enablement.