Over 5,000 calendaring-related apps crowd the App Store. Alminder knew that their underlying concepts and engineering abilities were top notch, but they needed to stand out from the crowd. The management team at Alminder invited Liquid to collaborate on more engaging and effective brand experience. Together, we worked across a variety of critical touchpoints—from identity to user interface and beyond. Together, we developed an app and a brand that quickly garnered praise from Fast Company, C|Net, and Wired. Together, we created MYND.