With over 5,000 calendar-related apps crowding the App Store, Alminder knew they needed help rising above the fold. They also knew that delivering a better app experience was key to doing this. Who to call? None other than the brand experience agency born in the hot-bed of collaboration, Liquid Agency. Working in tandem the team investigated a variety of critical touchpoints – from identity to user interface and beyond – in each case, optimizing the experience for better engagement. Beyond the product experience we also crafted the brand strategy and even developed the name. The result? Mynd – a much improved app and brand that quickly garnered praise from Fast Company, C|Net and Wired.
So, dive in. Check it out. And let us know if you, like us, believe a better experience can help separate your brand from the rest.