Liquid Agency’s partnership with Ernest Packaging started almost a decade ago, and we’ve been making cardboard cool ever since. Last year, the innovative design minds at Ernest teamed up with the master guitar builders at Fender, in an attempt to craft an exact replica of the iconic Fender Stratocaster, from paper, for their latest installment of Cardboard Chaos. The concept became part of a larger campaign by Liquid Agency, showcasing the incredible capabilities of corrugated. The Cardboard Strat’s authentic sound and one-of-a-kind form factor stormed social media and achieved a level of cultural significance beyond expectation. Within the first 30 days, the campaign grabbed over 2.1 million views across Ernest-owned and partners’ media channels.