How to leverage brand tracking
If an insight falls in the forest and nobody’s around to act on it, does it matter? Gathering the data…
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Components of a successful EVP—Part III: delivery
To briefly return to the first article of this series—if you don’t tell your employee value proposition (EVP) to your…
Components of a successful EVP—Part II: strategy
After developing your employee value proposition (EVP) opportunity perspective through extensive research, it’s time to start building the actual strategic…
Components of a successful EVP—Part I: discovery
An employee value proposition (EVP) is a strategic communications approach that expresses to employees and candidates what the promised value…
Global enterprise and large account management: human and empathetic foundations for success
Global and large organizations are often mischaracterized as faceless monoliths exclusively operating with rigid adherence to optimized standards and processes…
Optimizing Cx for brand success
Optimizing customer experience (Cx) creates Devotees—a brand’s most engaged customers who intend to continue to support the brand and are…