Paul has spent the past 20 years defending, shaping, and enhancing many of the world’s most recognized brands.

Paul Simón
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Paul oversees the day-to-day creative effort in Liquid’s Portland office, helping his teams get to powerful, meaningful and relevant creative solutions.

And for 20 years he’s been doing just that for many of the world’s most recognized brands. He has driven all aspects of brand development and creative, including identity, strategy, experience, storytelling, advertising, and content for and across the entire media spectrum. More recently, he’s helped Microsoft, Levi’s and Disney, among others, establish footholds and grow in the digital space.

While at Razorfish, Paul was the creative lead on Best Buy and helped grow the account from $20 million to $50 million in less than two years. He oversaw a large team of copywriters, art directors, digital designers, web developers and project managers in support of Best Buy’s many seasonal campaign needs, work that often featured broadcast-quality video for rich media banners and websites. He also produced an eight-part online video series featuring then-Food Network star Sara Moulton to promote Best Buy’s kitchen design capabilities.

Paul holds a BA in communications from California State University, Fullerton, and has three daughters — who only occasionally drive him crazy.