In a recent article featured in The Future of Customer Engagement and Experience, our chief strategy officer, Dennis Hahn, provided some insights into his brand-building expertise. Dennis outlines the three pillars of brand, customer, and employee experience that must be prioritized when building any great brand. He also makes clear that companies are best positioned for long-term growth when there is an intentional connection between brand, employee, and customer experience. Included are important takeaways for business owners interested in integrating the three brand pillars.
“When you align brand, consumer, and employee experience, it creates a circuit of authenticity between what a company is and what they actually do in the world. The result is a powerful connection and relationship between your customers and employees,” writes Dennis.
Read the full article here.
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