The Rules of Genius Rule #6: Frame problems tightly
There’s a widespread myth that genius needs a large canvas. Yet every creative person knows this to be untrue. Too…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what’s new and on our minds.
Transactions are now easier than ever.
PayPal started out as the preferred payment method used by the vast majority of eBay users. Throughout its history PayPal…
The Rules of Genius #5: Ask a bigger question
Figure out what type of problem you’re solving. Is it a simple problem? A complex problem? A structural problem? A…
Steal This Idea: The Dictionary of Brand, Google BrandLab edition
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with”…
Rule #4: See what’s not there
One of the skills that separates a leader from a follower is the ability to see what might be, but…
The Rules of Genius #3: Feel before you think
Don’t jump into planning as soon as you’ve sighted a goal. Learn to be still and listen. Pay attention to…
Recent News
Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic
Introducing Jeffrey Unseld as Director of Program Management: A Proven Leader in Operational Excellence
Liquid Agency and Avasta release first installment of Challenger Index
