The Rules of Genius #11: Use beauty as a yardstick
The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what’s new and on our minds.
The Rules of Genius #10: Wait for the jolt
When the right idea comes along, your emotional brain sends a signal to the rest of your body. It’s a…
The Rules of Genius #9: Approach answers obliquely
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating…
The Rules of Genius #8: Stay in the dragon pit
The “dragon pit” is the gap between what is and what could be. It’s a space filled with discomfort, darkness,…
The Internet of Things: A brand’s new world.
The past 20 years have been a whirlwind of jaw-dropping leaps in technology – especially in the personal technology arena.…
The Rules of Genius #7: Think whole thoughts
The human mind loves either/or choices. We prefer a choice of A or B. Yes or no. Chicken or beef.…
Recent News
Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic
Introducing Jeffrey Unseld as Director of Program Management: A Proven Leader in Operational Excellence
Liquid Agency and Avasta release first installment of Challenger Index
