The Rules of Genius #19: Put the surprise where you want the attention
The rule for surprise is this: Direct the most attention to the most important part of your idea. Don’t sprinkle…
Thinking
At Liquid Agency, we’re restless whole-brain thinkers and our passion is building brands people believe in. See what’s new and on our minds.
The Rules of Genius #18: Don’t be boring
The most common killer of a great idea is dull execution. Boredom interferes with understanding. It lets the mind wander…
The Rules of Genius #17: Match form to function, function to form
Form doesn’t always follow function. Sometimes it works the other way around. The rule is simply this: form and function…
Five Tips For Better Client-Agency Collaboration.
We all know collaboration can be a key ingredient in the quest for great results. We were powerfully reminded of…
The Rules of Genius #16: Express related elements in a similar manner
The principle of grouping brings clarity to any design by signaling the purpose of each element. Related elements should look…
The Rules of Genius #15: Work to an appropriate structure
Every design has its own order. The job of the genius is to discover it. The best approach is to…
Recent News
Welcoming Michael “Howie” Howatson as Our New Chief Design Officer: A Vision for Creating Brand Magic
Introducing Jeffrey Unseld as Director of Program Management: A Proven Leader in Operational Excellence
Liquid Agency and Avasta release first installment of Challenger Index
