Marty’s books have been hailed as breakthroughs by Fast Company, BusinessWeek and Harvard Business Review. His series of “whiteboard” books includes “The Brand Gap”—considered by many to be the foundational text for modern brand-building—and “Zag”, named one of the “top hundred business books of all time.” In 2013 he published “Metaskills”—described by Google as a “rousing manifesto of mastery,” exploring the five essential talents that will drive innovation in the 21st century.
BRAND A-Z is a hyperlinked ebook with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is connected to others, so you can follow the links wherever they lead, building a rich tapestry of knowledge about branding and related disciplines. Marty has been adding to the dictionary for over a decade now. This the third and largest edition and by far the easiest to use. We hope you’ll agree it’s a must-have tool for any professional, team, or organization engaged in branding.
The Brand Flip
In this stunningly clear and lively book, Marty shows you how to make the leap to a consumer-driven future. You’ll learn how to “flip” from offering products to offering meaning, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from customer satisfaction to customer empowerment. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of your brand.
The 46 Rules of Genius
Our Director of CEO Branding, Marty Neumeier, has done it again: He’s taken an extremely complex subject—creativity—and compressed it into a very concise book marked by Marty’s trademark simplicity and wit. The project started as a weekly blog series, but drew so much attention that the publishers at Peachpit turned it into a book. “The 46 Rules of Genius” is the first “quick start guide” for genius, a collection of thought-provoking ideas for developing the creative talents that drive innovation.
“Help! A robot ate my job!” If you haven’t heard this complaint yet, you will. Today’s widespread unemployment is not a jobs crisis. It’s a talent crisis. Technology is taking every job that doesn’t need a high degree of creativity, humanity or leadership. The solution? Stay on top of the Robot Curve—a constant waterfall of obsolescence and opportunity fed by competition and innovation. Neumeier presents five metaskills—feeling, seeing, dreaming, making, and learning—that will accelerate your success in the Robotic Age.
In an age of me-too products and instant communication, keeping up with the competition isn’t a winning strategy. Today you have to out-position, out-maneuver and out-design them. Discover radical differentiation—the number one strategy of high-performance brands. The new rule? When everybody zigs, zag.
The Brand Gap
Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines that help companies bridge the gap between brand strategy and implementation. If you already have a grasp of branding, you’ll find new inspiration in the book. If you don’t and wish you did, by the time you’re done reading this book, you’ll “get it.”
The Designful Company
The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation.
Innovation Workshop Video
Brand expert Marty Neumeier presents concepts from his three bestselling “whiteboard” books to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform you company into a powerhouse of nonstop innovation.