Cx Service Design

Successful Cx strategy is founded on iteration. Because Cx is a journey—not a destination—trying things, evaluating them and then evolving is a core capability of any successful Cx movement. Cx prototyping and testing can take a number of different forms—from global quantitative studies over the course of weeks to rapid customer validation in a matter of hours—so we work with you to create the right stimulus and testing plan to arrive at reliable, confidence-inducing customer insights.

• Quantitative concept testing
• Qualitative user testing
• Co-creative concept development
• Digital and physical experience prototyping