Identifying what drives customer needs and engagement requires more than collecting a library of demographic and psychographic data. It requires unearthing patterns across quantitative and qualitative data to generate powerful insights and define distinct customer mindsets. And it needs to be done in a way that’s sustainable, well-socialized and connected to the business.
We take an agnostic approach to defining profiles. We’ll start by right-sizing the effort—conducting just enough research to be rigorous and confident, while not sacrificing speed and agility. From identifying core jobs to be done to developing thorough customer personas, we uncover compelling customer profiles by integrating human-centered design research, behavioral science and key data points across your organization. In the process, we also help your teams and organization build customer-centric capabilities.
- Customer personas
- Jobs to be done
- Quantitative and qualitative research methodologies
Other Cx services
Customer journey mapping
Cx service design
Bx, Cx and Ex Qualtrics partner