Customer experience is built over time, across different moments and touchpoints. Customer journey mapping provides a holistic understanding of how customers interact with your brand. It’s a powerful tool for representing, moment by moment, the experience customers have with your company, product and service, and for understanding what their needs, pain points and goals are.
Whether you’re seeking to understand where you are today or design your future customer experience, journey mapping can help you identify the moments that matter the most to your customers and design powerful moments that can be the signature of your brand experience.
- Current state and aspirational journey maps
- Co-creative workshop methodology
- Gap analysis and roadmapping
Other Cx services
Cx service design
Bx, Cx and Ex Qualtrics partner