Steal This Idea: The 6 naming styles
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest…
Marty Neumeier
Steal This Idea: Brand positioning
Companies need positioning because customers have choices—and if you don’t stand out, you lose. Positioning is what differentiates a brand…
Steal This Idea: Brand messaging
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline…
Steal This Idea: Invisible branding
These days when CEOs and corporate marketers talk about investing in brand, they’re probably referring to traditionally visible touchpoints such…
Steal This Idea: Brand extension
The thorniest question in brand strategy is how to keep growing. At some point in the life of a successful…
Steal This Idea: Scissors, Paper, Rock
If you’re repositioning a brand, or if you’re curious about where to take your brand after you launch it, this…