The Rules of Genius #9: Approach answers obliquely
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating…
Marty Neumeier
The Rules of Genius #7: Think whole thoughts
The human mind loves either/or choices. We prefer a choice of A or B. Yes or no. Chicken or beef.…
The Rules of Genius Rule #6: Frame problems tightly
There’s a widespread myth that genius needs a large canvas. Yet every creative person knows this to be untrue. Too…
Steal This Idea: The Dictionary of Brand, Google BrandLab edition
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with”…
The Rules of Genius #3: Feel before you think
Don’t jump into planning as soon as you’ve sighted a goal. Learn to be still and listen. Pay attention to…
The Rules of Genius #1: Break the rules.
You’ve probably heard that it’s unwise to break the rules until you know how to use them. You’ve probably also…