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07.02.2015 Article
Alfredo Muccino comments on Donald Trump’s brand.

By Michelle Castillo

Alfredo Muccino, Co-Founder and Chief Creative Officer of Liquid Agency was asked to comment on the impact of Donald Trump’s inflammatory remarks on his brand and the brands of the companies associated with him. The following article was written by Michelle Castillo and published by CNBC on July 2, 2015. How Donald Trump’s inflammatory words…

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11.21.2014
The Skeptic’s Guide to Low-Fidelity Prototyping

By Laura Busche

Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human needs, opening the door to insightful interaction and more empathetic design…

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10.31.2014
Liquid Agency’s creative boss pulled himself up by the bootstraps and into…

By Phil Beadle

Alfredo Muccino has made a career out of doing things his own way. He dropped out of school and started multiple businesses. Today, he’s at the intersection of San Jose’s burgeoning arts and design scene. While juggling projects can be a recipe for disaster, Muccino strives for style amid the storm.

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10.08.2014
Innovation: a critique

By Linda Baker

A Design Week panel discussion raises questions about how innovative we really are. After last night, I’m ready to take a cross-country car trip for a few days, if only to listen to Genevieve Bell on tape reading aloud from one of her papers, Ted Talks or simply musing on the world as it is and as it should be.

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10.01.2014
Did You Pay for That? Kate Bingaman-Burt’s Obsessive Consumption

By Megan Burbank

Every day for eight years, Portland designer and illustrator Kate Bingaman-Burt, whose show More, More, More is on display at Liquid Agency for Design Week, made a small drawing of something she bought. The resulting collection totals almost 3,000 and looks like a cross between an expenses ledger and a visual diary, moving comfortably from the…

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09.29.2014
Brand book bites from The 46 Rules of Genius

By Denise Lee Yohn

The book:  The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity The brain:  Marty Neumeier is the perfect person to write about genius because he is one.  He rocked the world in 2005 with the book The Brand Gap:  How to Bridge the Distance between Business…

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06.12.2014
Michael Porter and Clayton Christensen Are Both Wrong About Finding the Future o…

By Marty Neumeier

This article is by Marty Neumeier, director of transformation at Liquid Agency, and author of Metaskills: Five Talents for the Robotic Age and The 46 Rules of Genius; An Innovator’s Guide to Creativity. The New York Times recently pitted strategy gurus Michael Porter and Clayton Christian against each other on a thorny question: How should Harvard Business…

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03.28.2014
6 Changes That Will Make You More Imaginative

By Marty Neumeier

Originality is fundamental to innovation and the key to building sustainable businesses and brands. However, in order to innovate, we must move from the known to the unknown–we must dream. Sadly, the metaskill of dreaming is not taught in business schools–or any other school for that matter. There is no “Dreaming 101” class. This is…

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03.05.2014
Marty Neumeier and Liquid Agency Collaborate with Google BrandLab to Define Mode…

By Marty Neumeier

San Jose, Calif. (PRWEB) March 05, 2014 Liquid Agency, an independent brand experience agency, has released The Dictionary of Brand: Google BrandLab Edition, a new must-have reference glossary for brand builders in the modern age. Written by Marty Neumeier and designed by Liquid for Google, the dictionary serves as a principal resource on key industry…

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10.18.2013
How San Jose merchants plan to tackle city’s brand, crime problems

By Lauren Helper

The San Jose Downtown Association is spearheading a $50,000 public-private rebranding initiative to lure big-name business tenants to the city and shake its reputation as Silicon Valley’s underwhelming urban center. “We have to start thinking and marketing like a big city,” said Dan Pulcrano, who chairs SJDA’s marketing, arts and dining committee, at the nonprofit…

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