Liquid takes the Kareo brand to the next level.

May 16, 2013 at 6:00 am

Founded in 2004 with the vision to simplify medical office operations, Kareo has evolved into a fast growing company disrupting the status quo for medical billing software. Today, over 17,000 medical providers use Kareo’s products and services across the US. In order to strategically position the company for further growth, Kareo partnered with Liquid to articulate a clear brand strategy and messaging platform; craft a new brand identity; and completely overhaul the company’s digital experience.

0 Tweets 0 Likes
2 Comments

+ Read More
POSTED BY: Liquid Agency | CATEGORY: Brand Identity | TAGS: brand culture, Brand Strategy, Case Study, Kareo, Silicon Valley Thinking| Comments (2)

Silicon Valley CEOs are introduced to Metaskills.

May 14, 2013 at 6:00 am

The Alliance of Chief Executives is an active community of CEOs in the Silicon Valley who gather on a regular basis to share insights, perspectives and experiences. After reading Metaskills, Paul Witkay, the founder and CEO of the organization invited Marty Neumeier, Director of Transformation at Liquid Agency and Metaskills author, to share his ideas about the talents needed to thrive in the coming Robotic Age. The CEOs in the room asked a lot of pertinent questions – and left armed with some fresh thinking about how to harness the talent of their executive teams and extended workforces.

0 Tweets 0 Likes
2 Comments

+ Read More
POSTED BY: Alfredo Muccino | CATEGORY: Events | TAGS: Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (2)

How are you talented? Take the metaskills quiz.

May 2, 2013 at 12:54 am

Metaskills are master skills that help you learn specific skills faster and better. They’re in high demand because our post-industrial world needs increasing levels of creativity, humanity, and leadership to shape our increasingly sophisticated technologies. Which of your talents are the most highly developed? Are you intuitive, or studious? Empathetic, or logical? Imaginative, or driven by process? To help you see which of your talents you rely on most, I’ve put together a little quiz.

0 Tweets 0 Likes
0 Comments

+ Read More
POSTED BY: Marty Neumeier | CATEGORY: Creative,Technology | TAGS: Marty Neumeier, Metaskills, Robotic Age, Talent Finder| Comments (0)

Telly Awards

April 26, 2013 at 12:00 am

The Telly Awards is an international competition celebrating the very best film & video content. This year marked the 34th anniversary of this prestigious event, and the winners were chosen from a field that included over 10,000 entries from across the globe. Liquid Agency received nine awards in total – which is a record for us! Needless to say, we're quite proud of this accomplishment. Many brands are embracing video as one of the most powerful ways to communicate their messages and doing this effectively is becoming more and more important - and that's why we are proud to have won these awards.

0 Tweets 0 Likes
0 Comments

+ Read More
POSTED BY: Liquid Agency | CATEGORY: B2B,Creative,Interactive | TAGS: 3D, digital branding, motion graphics, Telly Awards| Comments (0)

Five reasons Personas matter to your brand strategy.

April 17, 2013 at 10:00 am

Audience Personas are not only an invaluable tool for understanding the needs and behaviors of specific audience segments – they can be extremely helpful to inform business strategy, brand strategy and employee training and development. If your organization has, or is considering investing in Persona development, here are some ways to leverage them.

0 Tweets 0 Likes
5 Comments

+ Read More
POSTED BY: Ashley Bernatchez | CATEGORY: Brand Research,Brand Strategy | TAGS: Brand Strategy, marketing strategy, Personas| Comments (5)

The Originality Scale

April 4, 2013 at 6:55 am

In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.

0 Tweets 0 Likes
10 Comments

+ Read More
POSTED BY: Marty Neumeier | CATEGORY: Brand Relevance,Brand Research,Brand Strategy,Brands in general,Competitive Advantage,Steal this Idea,Uncategorized | TAGS: Marty Neumeier, Originality Scale, Steal This Idea| Comments (10)

Liquid Agency is selected to rebrand the Vatican.

April 1, 2013 at 6:35 am

The Vatican has a new Pope – and soon it will have a new brand. One of the first things that Pope Francis has decided needs to be done is to refresh the brand for the Vatican – the capital of the Catholic Church. The current identity has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. In an effort to completely rejuvenate the church, Pope Francis has reached out to Liquid because of the agency's history of success and its roots in the Silicon Valley – an epicenter for global innovation. Read more about the initiative and even vote for your favorite direction!

0 Tweets 0 Likes
18 Comments

+ Read More
POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Logos | TAGS: Alfredo Muccino, april fools, Brand Strategy, brand workshops, branding and transformation, crowdsourcing, Pope Francis, Scott Gardner, Silicon Valley Thinking, Vatican| Comments (18)

TechShop – Build Your Dreams Here

March 29, 2013 at 10:00 am

Last year we started the quarterly Amazing Award as a way to recognize the people that exemplify our values and our culture the most. And for the awards themselves, we utilized a nearby workshop to help us make eight custom awards. We crafted the Amazing Award trophies out of wood and acrylic for our Q4/2012 honorees. As you can see they turned out awesome! So our entire team headed over for a tour and some real Silicon Valley Thinking inspiration.

0 Tweets 0 Likes
2 Comments

+ Read More
POSTED BY: Liquid Agency | CATEGORY: Technology | TAGS: San Jose, Silicon Valley Thinking, Technology| Comments (2)

Liquid Agency receives multiple honors at the 2013 ADDYS.

March 18, 2013 at 10:00 am

The 2013 Silicon Valley ADDYS awards presentation was a great evening in many ways. It was a great opportunity to relax with our peers from other Silicon Valley agencies while also celebrating the fact that Liquid walked away with more awards than ever before. We received honors for our work with Reef, Intel, HP, SanDisk, Kareo, iMemories, Mighty Leaf Tea, Velodyne and Good Tech. Great job to the entire Liquid team!

0 Tweets 0 Likes
3 Comments

+ Read More
POSTED BY: Liquid Agency | CATEGORY: Events,Logos,Packaging,Uncategorized | TAGS: ADDYS, awards, branding and marketing event, Liquid Agency, San Jose, Silicon Valley Thinking| Comments (3)

Alina Wheeler: Designing Brand Identity

March 5, 2013 at 9:30 am

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

0 Tweets 0 Likes
1 Comment

+ Read More
POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Emotional Branding,Global Branding,Logos | TAGS: Alina Wheeler, book review, Brand Strategy, branding, design, Innovation| Comments (1)

Older postsPage 1 of 19

Instagram