Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Strategic Pyramid

What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, ...

+ Read More+ See Other Ideas

Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

+ Read More+ See more postings

  • May 16, 2012 at 4:10 pm

    In a presentation at The Kohl’s Center for Retail Excellence at the University of Wisconsin, Alfredo Muccino, our Chief Creative Officer, described how retail needs to focus on adding value to the shopping experience by embracing an omnichannel approach that integrates digital, social and traditional methods, while creating experiences that delight and engage customers.
    + Read More
    POSTED BY: Liquid Agency | CATEGORY: B2C,Brand Positioning,Competitive Advantage,Environments,Events,Uncategorized | Comments (2)

  • May 7, 2012 at 6:25 pm

    April Streeter is not only the wife of our Client Ambassador — Philip Mascher — she's also a blogger, environmental activist, avid cyclist and now a published author. We had a chance to preview her first book “Women on Wheels” and wanted to share (and recommend) this wonderful handbook and how-to guide for city cyclists.
    + Read More
    POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs | Comments (1)

  • May 7, 2012 at 4:58 pm

    In his latest book, Carmine Gallo outlines some of the strategies and tactics that have helped Apple stores earn more money per square foot than any other retailer in the US. The book details the principles and practices behind Apple's commitment to delivering an amazing customer experience. Any business that adopts these techniques will benefit from creating value for consumers, building brand loyalty and ultimately enriching people's lives.
    + Read More
    POSTED BY: Alfredo Muccino | CATEGORY: Uncategorized | Comments (0)

  • May 3, 2012 at 5:51 pm

    It may not seem a big deal. There are no awards. No ceremony. No hoopla. But having your work selected in the annual "LogoLounge Trends Report" is definitely an honor.
    + Read More
    POSTED BY: Alfredo Muccino | CATEGORY: Uncategorized | Comments (4)

  • April 30, 2012 at 10:21 pm

    The Liquid Lecture Series involves speakers from the worlds of graphics, architecture, fashion, and publishing who come to Liquid to share their work and their passions. The first lecture featured Art Kilinski, Creative Director on the Cisco Brand Strategy & Governance Team, who revealed to us how his passion for drawing and music led him to a career in graphic design. In the process, he entertained and inspired a packed room that included Liquid Agency staff as well as a few clients and friends.
    + Read More
    POSTED BY: Liquid Agency | CATEGORY: Uncategorized | Comments (4)

  • April 19, 2012 at 6:25 pm

    Liquid Agency has been growing at a rapid clip, and last year it became apparent that we needed a little more space in our offices in San Jose. So, we took over the building next door and started the process of designing and remodeling. A few months and a lot of construction later, the dust has finally settled, the furniture has arrived, and we’ve moved into our newly renovated space. Here’s a sneak peek at our new cool digs.
    + Read More
    POSTED BY: Liquid Agency | CATEGORY: Brands & Blogs,Environments | Comments (8)

  • April 19, 2012 at 11:06 am

    We have been big fans of Dave Parmley’s unique hand-crafted style for many years. Dave is the founder of Kustom Kult — a brand new studio that specializes in unique, hand-crafted art and design. Dave’s background has included stints as the Creative Director and co-founder of 13THFLOOR — a lifestyle branding & design agency renowned in the Action Sports Industry, and as Creative Director for O’Neill — the innovative wetsuit and sportswear company — where he developed the iconic emblem featuring a likeness of Jack O’Neill, the legendary inventor of the wetsuit. Dave's illustrious career has also included award-winning work for a very diverse set of brands, like Harley-Davidson, Hot Wheels, Disney, Element, Bad Boy MMA and many others. His very personal approach to typography and illustration, yields designs that are always quirky, imaginative and filled with wonderful little details.
    + Read More
    POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Advocates,Brand Identity,Brand Personality,Brand Relevance,Brands & Blogs,Brands in general,Illustration,Lettering,Logos,Packaging | Comments (3)

  • April 18, 2012 at 4:24 pm

    Let’s face it, standard bathroom signs are...well...boring. So, while we were working on our latest remodeling project, we decided to have a little fun and design a set of custom signs that would make us smile on the way to the bathroom. We think the signs are fun – but we admit they’ve been a little controversial. Some people laugh out loud when they see them. Others don’t know what to make of them. But the only ones we really worry about are those that can’t tell the men’s room from the ladies’.
    + Read More
    POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Environments | Comments (4)

  • April 17, 2012 at 5:25 pm

    We love a good cappuccino. So, when we were invited to redesign our local coffee shop we jumped at the opportunity. In a matter of a few months, we transformed Caffe Trieste into Caffe Frascati—and in the process we brought a little piece of Italy to San Jose. We were delighted to have the chance to create a new name and a new logo—but more importantly we enjoyed being able to re-invent the entire experience, creating a place where people can gather and taste a little bit of Italian life. Next time you're in town, please come check it out and let's have an espresso or a glass of Peroni.
    + Read More
    POSTED BY: Liquid Agency | CATEGORY: B2C,Brand Identity,Brand Personality,Brands & Blogs,Brands in general,Environments,Logos | Comments (14)

  • The Strategic Pyramid

    April 17, 2012 at 10:00 am

    What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, business leaders have tossed these terms around with reckless abandon, while experts have defined them in ways that seem to contradict one other.
    + Read More
    POSTED BY: Marty Neumeier | CATEGORY: Steal this Idea | Comments (20)
Page 1 of 15

Spotlight

Alfredo Muccino speaks at TEDx Patagonia.

During the Conference on Enterpreneurship in Santiago Chile, Alfredo Muccino had the opportunity to deliver a talk at TEDxPatagonia.

+ Watch now

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

+ Read More

Search this site

+ Archives
+ Categories
+ Liquid Links
+ Downloads