Introducing Lawrence Orleck, Liquid’s new Group Creative Director

June 18, 2013 at 10:00 am

Lawrence recently relocated from New York City – where he had been delivering award-winning work for some of the world's biggest creative shops – to Portland, a place he grew to love as a child visiting family in the area. Lawrence moved to the West Coast to join Liquid Agency as the new Group Creative Director in our Portland office. We look forward to seeing how this master storyteller will help shape Liquid's story and the stories we tell on behalf of our clients.

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POSTED BY: Liquid Agency | CATEGORY: Creative | TAGS: Creative Leadership, Group Creative Director, Lawrence Orleck, Liquid Agency, Liquid Agency creative team, Liquid Agency Portland office, New Hire, Portland creative team| Comments (3)

Inspired by Liquid Space: An interview with Sabine Reckewell.

June 12, 2013 at 10:00 am

Liquid Space is a gallery program showcasing artists and designers, as well as experimental projects such as pop up retail stores. The Liquid Space gallery in San Jose is currently featuring “Double Catenary,” a site-specific installation by artist Sabine Reckewell. This work was created in collaboration with the San Jose Institute of Contemporary Art as part of its “On The Road” program. We invite you to come by and take a look, and we hope you will find it as inspiring and interesting as we do.

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POSTED BY: Liquid Agency | CATEGORY: Creative,Environments,Events | TAGS: "On The Road" program, Double Catenary, Liquid Agency, Liquid Agency gallery, Liquid Space, NextNewCA, Sabine Reckewell, San Jose art, San Jose ICA, San Jose Institute of Contemporary Art| Comments (2)

Portland office grows into an inspiring new space.

June 4, 2013 at 7:21 pm

Creativity grows everywhere—but in the right environment, it truly blossoms. We are happy to announce we've moved into a beautiful, larger location ideally suited to our creative, collaborative process. Airy, filled with natural light, our new offices in the Pearl District comfortably house a talented staff that has nearly doubled in the past two years to accommodate our rapid growth.

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POSTED BY: Liquid Agency | CATEGORY: Environments,Events | TAGS: Allied Works Architecture, Liquid Agency, Liquid expansion, Liquid Space, PDX, Pearl District, Portland| Comments (1)

The A11FL: A new brand of football!

May 29, 2013 at 11:00 pm

It's not every day a pro football league starts up from scratch. So when the recently formed A11FL asked Liquid to help them launch their new brand, we were more than excited. The rules are different in "A-eleven"—as you'll soon be hearing fans and commentators call it—because all eleven players on offense are eligible to receive the ball. Even if you don't follow football you can imagine the challenge we faced: creating a forceful new brand within an iconic American tradition.

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POSTED BY: Liquid Agency | CATEGORY: Brand Differentiation,Brand Identity,Brand Personality,Brand Positioning,Brand Research,Brands in general,Lettering,Logos,Success Stories,Uncategorized | TAGS: A11FL, brand identity, branding, Football, logo, Silicon Valley Thinking| Comments (1)

Liquid takes the Kareo brand to the next level.

May 16, 2013 at 6:00 am

Founded in 2004 with the vision to simplify medical office operations, Kareo has evolved into a fast growing company disrupting the status quo for medical billing software. Today, over 17,000 medical providers use Kareo’s products and services across the US. In order to strategically position the company for further growth, Kareo partnered with Liquid to articulate a clear brand strategy and messaging platform; craft a new brand identity; and completely overhaul the company’s digital experience.

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POSTED BY: Liquid Agency | CATEGORY: Brand Identity | TAGS: brand culture, Brand Strategy, Case Study, Kareo, Silicon Valley Thinking| Comments (2)

Silicon Valley CEOs are introduced to Metaskills.

May 14, 2013 at 6:00 am

The Alliance of Chief Executives is an active community of CEOs in the Silicon Valley who gather on a regular basis to share insights, perspectives and experiences. After reading Metaskills, Paul Witkay, the founder and CEO of the organization invited Marty Neumeier, Director of Transformation at Liquid Agency and Metaskills author, to share his ideas about the talents needed to thrive in the coming Robotic Age. The CEOs in the room asked a lot of pertinent questions – and left armed with some fresh thinking about how to harness the talent of their executive teams and extended workforces.

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POSTED BY: Alfredo Muccino | CATEGORY: Events | TAGS: Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (2)

How are you talented? Take the metaskills quiz.

May 2, 2013 at 12:54 am

Metaskills are master skills that help you learn specific skills faster and better. They’re in high demand because our post-industrial world needs increasing levels of creativity, humanity, and leadership to shape our increasingly sophisticated technologies. Which of your talents are the most highly developed? Are you intuitive, or studious? Empathetic, or logical? Imaginative, or driven by process? To help you see which of your talents you rely on most, I’ve put together a little quiz.

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POSTED BY: Marty Neumeier | CATEGORY: Creative,Technology | TAGS: Marty Neumeier, Metaskills, Robotic Age, Talent Finder| Comments (0)

Telly Awards

April 26, 2013 at 12:00 am

The Telly Awards is an international competition celebrating the very best film & video content. This year marked the 34th anniversary of this prestigious event, and the winners were chosen from a field that included over 10,000 entries from across the globe. Liquid Agency received nine awards in total – which is a record for us! Needless to say, we're quite proud of this accomplishment. Many brands are embracing video as one of the most powerful ways to communicate their messages and doing this effectively is becoming more and more important - and that's why we are proud to have won these awards.

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POSTED BY: Liquid Agency | CATEGORY: B2B,Creative,Interactive | TAGS: 3D, digital branding, motion graphics, Telly Awards| Comments (0)

Five reasons Personas matter to your brand strategy.

April 17, 2013 at 10:00 am

Audience Personas are not only an invaluable tool for understanding the needs and behaviors of specific audience segments – they can be extremely helpful to inform business strategy, brand strategy and employee training and development. If your organization has, or is considering investing in Persona development, here are some ways to leverage them.

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POSTED BY: Ashley Bernatchez | CATEGORY: Brand Research,Brand Strategy | TAGS: Brand Strategy, marketing strategy, Personas| Comments (5)

The Originality Scale

April 4, 2013 at 6:55 am

In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.

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POSTED BY: Marty Neumeier | CATEGORY: Brand Relevance,Brand Research,Brand Strategy,Brands in general,Competitive Advantage,Steal this Idea,Uncategorized | TAGS: Marty Neumeier, Originality Scale, Steal This Idea| Comments (10)

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