Practice: Brand experience
Aruba
Aruba Networks built a global reputation providing smart, powerful mobile networks with a customer-centered approach. But by the fall of…
FloQast
FloQast was seeking to expand its brand relevance, but had relied on a product-centric strategy that was not reflecting the…
Ernest Packaging Solutions
To further complicate matters, their previous lack of investment in marketing and an unclear brand trajectory further muddled their position.…
DMC Global
Yet, challenges loom. As DMC shifts from its clad metal legacy, it faces pivotal questions: What’s DMC’s precise role relative…
Keurig
Next, our team explored a number of territories for the brand naming and brand identity. After landing on a direction,…