Brand Strategy

  • Research, trends and insights
  • Brand definition
  • Brand and portfolio architecture
  • Nomenclature
  • Messaging and story

Brand Design

  • Naming
  • Brand identity and guidelines
  • Environment
  • Video and motion graphics
  • Packaging

Culture Design

  • Strategic culture foundation
  • Activation planning
  • Internal communications
  • Employee experience

Experience Design

  • Lighthouse vision
  • Customer journey mapping
  • Omnichannel strategy
  • Service Design
  • Websites and native apps

Campaigns and Media

  • Big idea campaign creative
  • Campaign toolkit production
  • Media strategy, planning and buying
  • Analytics and optimizations
  • Wrap™ mobile platform

Brand Economics

  • Brand diagnostic
  • Brand marketing strategy
  • Brand enterprise strategy
  • Brand culture strategy