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Brand strategy and brand architecture

Our brand strategy platform serves as the foundation for expressing the ideal brand experience you want to live in the mind of your customers, as well as the brand positioning, brand promise and brand attributes your organization is built on. It provides organization-wide guidance on how your brand is activated across a breadth of touchpoints and unequivocally states how to position your organization in a way that is ownable and differentiated.

And for businesses that need to thoughtfully organize their portfolio of offerings, we offer our Brand Portfolio Architecture. With a well-defined brand portfolio architecture, customers have a clear sense of an organization’s breadth and depth and intuitively know how to find what they’re looking for. Whether you’re creating new offerings, consolidating your portfolio, or incorporating new brands through mergers or acquisitions, Liquid Agency is here to help you to achieve your growth goals.

Other Bx services

Research and customer insights
Brand messaging and brand storytelling
Brand naming
Brand identity and brand design
Brand management and governance
Brand activation and brand campaigns
Brand tracking and analytics
Bx, Cx and Ex Qualtrics partner

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