Customer Empathy in Marketing & Messaging Development
Our thanks to the viewers and participants who joined our joint virtual conversation with UserTesting on Sept. 10, 2020. We appreciate your time and great questions during our Q&A. For those of you who were unable to attend, feel free to watch the webinar on demand here or read the recap below. The virtual sit-down…
ServiceNow Explores the Future of its Internal Incubator
Pivot to Progress. Let’s face it, developing forward-thinking solutions around an organization’s challenges is a difficult and time-consuming endeavor. But instead of seeing this truth as an obstacle, we saw it as an opportunity—an opportunity to pivot. It inspired us to create three workshop modules that tackle complex business problems with a highly collaborative, quick–turn…
How Brands are Pivoting to Stay Connected With Employees and Customers During CO…
Facing a world dictated by a new normal, brands are now confronted with changes in the measure of success and how to get there. Brands are called to reevaluate their foundations, from their business models to how they create value. They must also define or refine their foundational meaning to drive brands forward as they…
Creating Meaningful Customer Experience Connections During the Pandemic
During the pandemic, connection and support have become vital in building meaningful experiences. The health crisis has brought a heightened awareness around the value of human connection. It’s also revealed the importance of reducing friction and anxiety in all customer interactions—anticipating, rewarding, effort and making life easier are key. Customer experiences are now focusing on…
With No End in Sight to COVID-19, Companies Need to Increase Their Focus on EX
In our latest edition of Dispatch X, learn why we are not feeling prepared to handle the new normal. This shouldn’t surprise most of us. However, it’s easy for companies to assume their employees are adapting and are able to power through any and all challenges.
Media Strategy and Pandemic: The Certainty of Uncertainty
What a surreal time it has been. Or still is. The pandemic has distorted all sense of time. But one certainty is that our transition into a quarantine has been turbulent. Like most industries, media have experienced their own trials. Specifically, paid media and March’s massive re-shuffling of client programs. Not a single one remained…
How Swarming Breaks Down Silos to Build Breakthrough Solutions
Chief Strategy Officer Dennis Hahn spoke with Dominic Monkhouse of The Melting Pot podcast about how our Swarming method pulls solutions from the very essence of a business using our secret sauce—enlisting a diversity of thought.
Post-trends Report: Finding Advantages in Adaptation
We’ve heard a lot about the intimidating unknowns of the “new normal.” It’s time to talk about why embracing an adaptation mindset is ultimately to our advantage.
Getting to the Heart of the Problem
We recently worked with UserTesting on their latest brand campaign, which happened to run in the midst of a global pandemic. We’re featuring our recent client case study as a case in point: when you work with great people, you can always knock it out of the park, no matter what turns the year might…
How Brands are Listening to Customer and Employee Concerns of Racial Injustice
Our latest Dispatch X features a curated list of resources of organizations committed to creating equitable experiences for customers and employees alike.
Liquid Interns Dive Deep to Raise the Voices of LGBTQ+ Entrepreneurs
This Pride Month, we recall how our Dive Shop interns collaborated with StartOut to help LGBTQ+ entrepreneurs develop their platform. Last year, our Dive Shop intern program led a pro bono project for StartOut—a nonprofit organization connecting the LGBTQ+ business community with investors and industry professionals to help their businesses grow through events, mentorship and…
In times of Uncertainty, Liquid Can Help you Get to the Future
Introducing Pivot to What’s Next—a fast and innovative new way for organizations to tackle complex business challenges. The pandemic has caused major economic upheaval. Organizations are facing completely unique—and, in some cases, even existential—challenges. What have we done to help them? We pivoted. So now, you can too.