The Interplay Between Branding, Storytelling and Marketing
Many people do not understand the difference between branding, storytelling and marketing, and it shows. Brian Sooy and Dennis Hahn, chief strategy officer of Liquid Agency, explore the value in brands, how marketing helps build that value and why stories are less meaningful in the absence of experiences.
Introducing The Dive Shop: A Liquid Experience
At Liquid, we promise our employees the opportunity to unleash their potential to make meaningful brands. That opportunity is offered to anyone who walks through our doors, whether they’ve been in the industry for decades, or are just entering it for the first time. That is because we believe that some of the best thinking…
Finding the Epicenter of Brand Culture
Liquid’s chief strategy officer, Dennis Hahn, shares Liquid’s point of view on Brand Culture and how to activate them in the creation of meaningful brand experiences for a company, its customers and employees.
Great work yields great PR.
Ernest Packaging Solutions has taken its cardboard designs to a whole new level with its newest Cardboard Chaos creation–a drum kit made entirely out of cardboard–that shows its mettle when played by Stone Temple Pilots’ drummer Eric Kretz.
Liquid smells sweet after second Rosey win.
It was another historic night for Liquid Agency at the 2019 Rosey Awards in Portland, OR. We took home the highly coveted Rosey in the Integrated Social category for The E-Team, our second Rosey in as many years. By positioning the people at Ernest as packaging mercenaries on a mission to stomp out inefficiencies, this…
Liquid steals the show at the 2019 Silicon Valley ADDY Awards
We already have a pretty amazing track record at the Silicon Valley ADDY Awards. But this year’s show took the cake. And it took a lot of hardware, too. Liquid grabbed a total of nine awards in five separate categories. The two big winners? Best of Show honors went to our E-Team Cross Platform Campaign…
Liquid’s Brand Culture keynotes and workshops drive international Customer Exp…
Five thousand miles from Silicon Valley, bounded by the Andes on one side and the Chilean Coast Range on the other, Adolfo Ibáñez University recently hosted the 4th International Congress of Customer Experience Design, and we got an invite to participate. Hosted by our partners at MagiaLiquid, Dennis Hahn, Katie Wignall and Nathan Sundberg headed…
How Your Culture Influences Your Brand
Liquid CEO, Scott Gardner, dives into how to align a company, its employees and customers around brand values to create what we call Brand Culture. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader.
Brand Master Workshop 2019
“A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. What is it? Branding, of course–arguably the most powerful business tool since the spreadsheet.”–Marty Neumeier
Strategy Camp 2018
Liquid’s Strategy group gathered in the Pacific Northwest for a 3-day event to foster education and sharing. 20 strategists converged from nine locations, the furthest coming from Santiago, Chile. The event included nine sessions lead by strategy teams and six workshares. All activities were designed to bolster our true community of practice.
Accenture Interactive Leader Deepens Management Ranks: Christopher Rowlison Name…
Liquid Agency is expanding its senior leadership ranks with the addition of Christopher Rowlison, who joins the 18-year-old strategy and Brand Culture agency as president. He comes to Liquid from Wire Stone, part of Accenture Interactive, where he was SVP/chief client officer. Christopher assumes the president role from Scott Gardner, who will remain CEO of…
Scramble is out! The race to transform company culture through agile strategy ha…
The day is here! After five years of research, experimentation, and writing, Scramble: How Agile Strategy Can Build Epic Brands, has finally hit the streets.