Liquid’s Brand Culture keynotes and workshops drive international Customer Exp…
Five thousand miles from Silicon Valley, bounded by the Andes on one side and the Chilean Coast Range on the other, Adolfo Ibáñez University recently hosted the 4th International Congress of Customer Experience Design, and we got an invite to participate. Hosted by our partners at MagiaLiquid, Dennis Hahn, Katie Wignall and Nathan Sundberg headed…
How Your Culture Influences Your Brand
Liquid CEO, Scott Gardner dives into how to align a company, its employees and customers, around brand values to create what we call, Brand Culture.
Brand Master Workshop 2019
“A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. What is it? Branding, of course–arguably the most powerful business tool since the spreadsheet.”–Marty Neumeier
Strategy Camp 2018
Liquid’s Strategy group gathered in the Pacific Northwest for a 3-day event to foster education and sharing. 20 strategists converged from nine locations, the furthest coming from Santiago, Chile. The event included nine sessions lead by strategy teams and six workshares. All activities were designed to bolster our true community of practice.
Accenture Interactive Leader Deepens Management Ranks: Christopher Rowlison Name…
Liquid Agency is expanding its senior leadership ranks with the addition of Christopher Rowlison, who joins the 18-year-old strategy and Brand Culture agency as president. He comes to Liquid from Wire Stone, part of Accenture Interactive, where he was SVP/chief client officer. Christopher assumes the president role from Scott Gardner, who will remain CEO of…
Scramble is out! The race to transform company culture through agile strategy ha…
The day is here! After five years of research, experimentation, and writing, Scramble: How Agile Strategy Can Build Epic Brands, has finally hit the streets.
Coming soon: A novel approach to brand strategy
What if the best way to learn a new business approach is by reading a novel? I believe it is. As veterans of the strategy wars know, sometimes it really is a dark and rainy night. Here’s a sneak peak at the story and the principles at the center of it.
Pre-launch news roundup for Scramble
Our own Marty Neumeier, author of the forthcoming “business thriller” Scramble, has an eye for brand expertise. The reviewers who appear on the book jacket are a Who’s Who of thought leaders in brand strategy and management. Here are their quotes about Scramble, and a little about each of their own books. All are highly…
Discover how Culture impacts brands
For better or worse, what you believe is a huge part of what your brand delivers. Just ask Papa John’s.
The buzz is ramping up for Marty Neumeier’s latest book Scramble.
Who reads business books anymore? Lots of people, if the book is by Marty Neumeier. Our resident thought leader has a knack for making complex subjects not only understandable but fun, yes, actually fun. His latest book, due out on October 1, is pure thrill ride. A list of select individuals who have gotten a…
The Liquefying Experience
Greetings from Liquid Agency, I’m the new strategy intern around here. The name is Oscar. This is a series of posts documenting of my journey here at Liquid, and the experiences I’ve had as a strategy intern.
Can you inspire innovation with a boring book?
Business books are almost universally dull, even when their subjects are fascinating. Our resident author Marty Neumeier has some fascinating things to say about boring books. He also has a new book that’s anything but.