In times of crisis, playing it safe is often the riskiest move.
Meet turmoil by embracing change. Chaos isn’t predictable, but it is inevitable. Plunging markets. Health crises. Declining natural resources. Societal and political upheaval. It’s all happened before. And will likely happen again. However, companies continue to react to these uncertainties by defaulting to past experiences. All too often, leaders have navigated disorder by holding steady…
We’re going to need a bigger trophy case.
Another year, another show-stealing performance from Liquid at the Silicon Valley ADDY Awards. We nearly doubled our award count from 2019, taking home seventeen pieces of hardware across twelve separate categories. Our biggest winners? Ernest Packaging Solutions and Walmart, who received twelve awards in total. Ernest Packaging Solutions: Not Hiring Sheep, robots and wacky…
Liquid breaks the fourth wall for the first-ever UserTesting spots
After nine long months of quarantining, we all want to climb out of our Zoom windows and actually interact with our clients and coworkers. Free ourselves from that video conference with mom and dad and just lean over and give them a big hug. Fortunately for us at Liquid, UserTesting let us do it. Well,…
Brand Experiences Deepen With Changing Content Consumption
Brands are quickly discovering that it’s not enough to simply produce and share content. Consumers’ expectations have been steadily changing. And the new normal has accelerated the shift. Connecting with audiences now requires brand experiences to understand and keep pace with changes in content consumption. Customers now seek out more active participation and creation in…
Customer Experiences: Content is King of Connection
From special interest communities to video games, consumers are seeking to connect—particularly amid the COVID-19 pandemic. Customer experiences are revealing trends in consumer participation, driving more activity in community-building. We’re also seeing brands serving as platforms as a way to help more people engage, connect and better understand themselves. The opposite is also true. As…
Brands, Customers and Employees Connect by Redesigning Consumption
With workforces continuing to work from anywhere, companies are developing both content and delivery platforms to replicate working from the office to support connection and community with employees.
Steadying Your Brand in the Eye of the Storm
Our own Scott Gardner was recently a co-panelist on a virtual forum, Marketing & Branding in a Time of Political & Economic Turmoil. He was joined by Mike Lee, CEO of Manticore, in discussing how brands are staying upright in an upside-down world. A huge thanks to the Association for Corporate Growth, Silicon Valley, for…
Brand Experiences Become More Agile & Look to Hybridization
As consumers feel the strain of constant turmoil, brand experiences have to answer the call—quickly and deftly. This means brands need to not only adapt but put energy into fluid thinking. And with so much attention on the benefits of digital, we are reminded that brick-and-mortar still holds much potential.
Building Customer Relationships Through Touchpoints and Connection
Despite the obvious need for social distancing, customer experience strategies are finding ways to cultivate new and existing relationships. Brands are merging digital and physical spaces to better navigate around the COVID-19 pandemic and foster meaningful brand-customer connections. Customer experiences also have to consider consumers’ emotions and how their brand’s values are perceived.
The Future of Work: Blending Digital & Physical, Building Employee Connecti…
Our September edition of Dispatch X covers how the new normal is reshaping employee experiences. Among the employee experience changes are workspaces. We take a look at what merging physical and digital touchpoints means to both brands and employees.
When Life Gave Coupa Software Lemons…
We recently launched our global TV brand campaign for our flourishing clients at Coupa. Both the agency and the client teams couldn’t have been more pleased. So, we thought we’d share a brief case study of our experience.
Customer Empathy in Marketing & Messaging Development
Our thanks to the viewers and participants who joined our joint virtual conversation with UserTesting on Sept. 10, 2020. We appreciate your time and great questions during our Q&A. For those of you who were unable to attend, feel free to watch the webinar on demand here or read the recap below. The virtual sit-down…