Steal This Idea: 7 books to zag by
Even today, books are the primary means by which business ideas are spread. Which books have had the most influence…
Marty Neumeier
Steal This Idea: What’s your brand worth?
Can you place a dollar value on your company’s brand? You’d be smart to try, and for some companies the…
Steal This Idea: The good and different chart
A tool for evaluating customer feedback on brand concepts
Steal This Idea: Brand names that zag
In ZAG I offer a list of brand names that I classify as either strong or weak. Who says they’re…