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The Brand Team: A new model for collaboration

“We’re very deeply committed to collaboration, not just within our walls, but in the way we work with a client. We believe our clients bring enormous value and knowledge about their brand, and our role is to help bring it to life.” In this video, our EVP of Brand Experience shows how working with Liquid is very different from a typical agency relationship.

Collaboration is an art form.


In Liquid Agency’s engagement model, the client works hands-on with a true collaborative team that includes strategy, creative, and technology leads… rather than brokering the brand relationship through one individual in client services. Professionals from a wide swath of disciplines work together within Liquid on each project, bringing depth and richness to the brand team’s work. Yet the teams work in what Dennis Hahn calls an “agile way that arrives at better work, faster.”

Dennis is Liquid Agency’s Executive Vice President of Brand Experience. Here he looks at how Silicon Valley Thinking led to Liquid’s integrated, hands-on process.

Dennis himself evolved from a graphic designer focused on the digital dimension into a strategist in the “very broad and holistic activity” that is branding. As president and chief strategy officer of ID Branding, Dennis worked with the likes of Microsoft, Intel, Symantec, SAIF, and Mercy, honing his expertise in working with leadership teams. He brings this background to Liquid’s “Brand Team” approach.

Dennis was an adjunct professor at Portland State University for 8 years, where he taught strategy. When he’s not concocting the perfect team for a Liquid client, he may be found mixing the perfect drink. Many of his mixological creations can be found at Viva La Cocktail.

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