The Rules of Genius #7: Think whole thoughts
The human mind loves either/or choices. We prefer a choice of A or B. Yes or no. Chicken or beef.…
Brand Experience
The Rules of Genius Rule #6: Frame problems tightly
There’s a widespread myth that genius needs a large canvas. Yet every creative person knows this to be untrue. Too…
Transactions are now easier than ever.
PayPal started out as the preferred payment method used by the vast majority of eBay users. Throughout its history PayPal…
The Rules of Genius #5: Ask a bigger question
Figure out what type of problem you’re solving. Is it a simple problem? A complex problem? A structural problem? A…
Steal This Idea: The Dictionary of Brand, Google BrandLab edition
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with”…
Rule #4: See what’s not there
One of the skills that separates a leader from a follower is the ability to see what might be, but…