The Rules of Genius #12: Design quickly, decide slowly
The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea…
Brand Experience
The Rules of Genius #11: Use beauty as a yardstick
The world’s greatest scientists, philosophers, and artists agree: If an idea isn’t beautiful, it’s probably not innovative. They’re putting a…
The Rules of Genius #10: Wait for the jolt
When the right idea comes along, your emotional brain sends a signal to the rest of your body. It’s a…
The Rules of Genius #9: Approach answers obliquely
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating…
The Rules of Genius #8: Stay in the dragon pit
The “dragon pit” is the gap between what is and what could be. It’s a space filled with discomfort, darkness,…
The Internet of Things: A brand’s new world.
The past 20 years have been a whirlwind of jaw-dropping leaps in technology – especially in the personal technology arena.…