Strengthening culture to maintain brand momentum – Part III: Autonomy
Earlier in this series about employee experience and brand momentum, I covered how employees have more choices than ever, spurred…
Thinking
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Strengthening culture to maintain brand momentum – Part II: Agility
Incumbent brands must constantly innovate their organizations’ employee experience to protect from challengers looking to poach talent. What it takes…
Strengthening culture to maintain brand momentum – Part I: Employee choice
A brand’s momentum—a measure of its ranking within its category combined with future purchase intent—is typically considered the responsibility of…
Harnessing Cx as a force for brand momentum
Principles for building dynamic Cx capabilities In the rapidly evolving landscape of modern business, predictability and stability have become relics…
Cybersecurity: Three challengers emerge amid widespread brand recall weakness
Navigating complexity With over 7,000 confirmed category buyers, the latest Liquid x Avasta Challenger Index, B2B Products, has set out…
5 B2B Brand Strategy Trends for 2024 From the Latest Liquid x Avasta Challenger Index
The latest installment of the Liquid Agency x Avasta Challenger Index is out (and can be downloaded here). While our…