Another year, another show-stealing performance from Liquid at the Silicon Valley ADDY Awards.
We nearly doubled our award count from 2019, taking home seventeen pieces of hardware across twelve separate categories. Our biggest winners? Ernest Packaging Solutions and Walmart, who received twelve awards in total.
Ernest Packaging Solutions: Not Hiring
Sheep, robots and wacky waving inflatable tube men are just some of the job candidates Ernest Packaging Solutions isn’t looking to hire. So, who makes the cut at Ernest? Leaders, individuals and collaborators, just to name a few. The Not Hiring campaign set the gold standard for the night, earning three Golds in the Internet Commercial Campaign and Regional/Nation B-to-B Integrated Advertising Campaign categories.
Ernest Packaging Solutions: Cardboard Chaos
Ernest’s latest Cardboard Chaos innovation was music to the judges’ ears. They teamed up with drum manufacturer Masters of Maple and Stone Temple Pilots drummer Eric Kretz to yet again show how Ernest solves unique design challenges day in and day out. This video was a resounding success—winning a Gold and the prestigious Judges Award in the Branded Content & Entertainment Campaign category.
Ernest Packaging Solutions: Ernest To The Rescue
We also received recognition for our work on the Ernest To The Rescue campaign, which helped Tachi Palace Hotel and Casino solve their Jan-San needs. Not only did Ernest come to the rescue, but they also came out of the ADDYs with Silver and Gold in the Special Effects/Motion Graphics Animation category.
Walmart: Training Posters
The other star of the show was our client Walmart, who racked up five different awards. Our Trading Posters aided Walmart associates in quickly reaching a microsite that hosted information about upcoming annual enrollment sessions. These posters won in the Mobile Interaction and Innovative Use of Technology categories and added two more Golds to our ever-growing trophy case.
Walmart: Personalized Digital Guide
Next up is our personalized Digital Guide for Walmart. We combined three existing health insurance enrollment pages into one clear, easy to use microsite. The guide saw a 56% increase in engagement year over year and earned a Gold in the Microsite category.
Walmart: Leadership Guide
Our Walmart Leadership guide was another leader in the Microsite category. We created a template that streamlined all programs and policies into just three digestible sections. That gave nearly 6,000 Walmart HR leaders one less thing to worry about, and gave us a Silver.
Walmart: Communications Calendar
Liquid’s work on Walmart’s Communications Calendar also received recognition. We built a centralized calendar app that could highlight when too many messages were being sent to a particular audience. It was incorporated into Walmart’s existing intranet for all 1.5 million employees to reference. The Communications Calendar app won us a Bronze in the Tools & Utilities category.
Cadence Design Systems: Visual Style
Cadence Design Systems was undergoing a transformation and expansion into an Intelligent Systems Design company. To help tell their new story, we created a master brand expression across all touchpoints. Our work shined, and we were able to add yet another dazzling award to our collection—this time, a Gold in the Integrated Brand Identity category.
Christian Brothers Automotive
Our next wins came from our work with Christian Brothers Automotive. We crafted an all-new brand strategy that led to the creation of a brand anthem video and a master brand expression which revamped the voice, tone and visual style of the brand. Both the brand anthem video and master brand expression wowed judges enough to earn Liquid two Silvers in the Integrated Brand Campaign, as well as the Audio/Video Sales Presentation categories.
DMC Anthem Video
Liquid’s anthem video for DMC Global Inc. also wowed judges in the form of a Silver in the Audio/Video Sales Presentation category.
Liquid: The Dive Shop Intern Program
Finally, we earned praise for our internal branding efforts. Things went swimmingly in the Logo Design category where The Dive Shop, Liquid’s ten-week immersive internship experience, won Liquid its 10th gold of the show.