An EVP is expressed through messaging and expressions across communication channels and can be measured among current employees, past employees and candidate pools. It impacts a company’s relationship with employees, their ability to attract talent and their reputation as an employer.
Liquid’s approach to EVP measurement is grounded on a strong measurement strategy based on existing and obtainable data from owned, partner and 3rd-party sources encompassing all these dimensions and review them holistically. This holistic view elevates our measurement to be greater than the sum of its parts – just like a strong EVP.
By measuring these data sources against retention and recruitment objectives through the lens of the EVP and the various audiences, your company can uncover tactical optimization opportunities as well as assess the impact of the overarching EVP expression.
Other Research and Measurement Services
Brand lift studies
Employee relationship tracking
Voice of the Customer
Bx, Cx, and Ex Qualtrics Partner