We tend to put more emphasis on what we can measure, and less on what we cannot. To this end, brand campaigns can get the short end of the stick when it comes to understanding impact. At Liquid, we believe in branding; and beyond our Brand Tracking and Brand Believer research, we also offer Brand Lift studies, designed to measure the impact of brand campaigns.
Our offering isolates and measures the perception change of key audiences exposed to brand campaigns using a bespoke survey suite. This approach is designed to be go deeper than channel-specific brand lift studies in order to uncover driving factors for lifts in order to further capitalize and iterate on brand campaigns.
Paired with a larger, overarching measurement strategy, these studies help us not just understand what’s working and how to optimize brand creative, but also how campaigns contribute to overall brand health.
Other Research and Measurement Services
Employee relationship tracking
Voice of the Customer
Bx, Cx, and Ex Qualtrics Partner