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Creating a seamless retail launch that showcases wonder

Sprout by HP

Practice

  • Brand experience

Industry

  • Consumer electronics

Services

  • Brand activation planning
  • Brand communications
  • Brand identity
  • Brand strategy
  • Brand believer profile
  • Customer journey map
  • Interactive retail demo
  • Physical and experiential design
  • Product explainer video
  • Web and mobile design

Always the technology pioneers, HP introduced Sprout, a dual-screen computer that seamlessly merged physical and digital worlds together. HP tapped Liquid Agency to help spark consumer excitement around its entirely new computing category. Drawing on Sprout’s leading attribute, we designed a seamless online-offline approach. The result was a customer journey map that informed an immersive retail brand experience—featuring creativity and wonder every step of the way.