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Creating a seamless retail launch that showcases wonder

Sprout by HP

Practice

  • Brand experience

Industry

  • Consumer electronics

Services

  • Brand activation planning
  • Brand communications
  • Brand identity
  • Brand positioning and definition
  • Customer tribe design
  • Interactive retail demo
  • Physical and experiential design
  • Product explainer video
  • Web and mobile design

Always the technology pioneers, HP introduced Sprout, a dual-screen computer that seamlessly merged physical and digital worlds together. HP tapped Liquid Agency to help spark consumer excitement around its entirely new computing category. Drawing on Sprout’s leading attribute, we designed a seamless online-offline approach and created an immersive retail brand experience that featured creativity and wonder with every step of the customer journey.