Can you place a dollar value on your company’s brand? You’d be smart to try, and for some companies the estimates are astonishing.
Coca-Cola has a brand worth nearly $70 billion, which accounts for a whopping 60% of its market capitalization. As brands become more measurable, companies are focusing on ways to increase their value. Use this tool to powerfully bring brand value to life, and initiate a deeper conversation in your company.
1. Price Premium. This approach measures how much you can charge for your products or services over and above what you could charge for their generic equivalents. The difference is the brand’s price premium, which correlates closely to brand value.