Crafting a strategy to inform the new Ernest brand identity and beyond.
How looking inward at culture, history, and clients’ success informed a dynamic new brand. Setting the stage for authentic connection…
Brand Experience
The momentum paradox: Why challengers win and market leaders fail
Introduction Why do so many market leaders fall from grace? Studies show that over half of Fortune 500 companies will…
16 years of success: Ernest & Liquid Agency
What’s next for a national industrial commodities company after surpassing its 10-year strategic plan and vision? Business longevity isn’t just…
Brand strategy and your next brand campaign
Most of us are familiar with what it means to have a strategy: It’s an actionable plan created to achieve…
The key metrics for evaluating brand strength
In the early days of advertising, brand tracking was based on simple metrics, like sales. As a result, marketers largely…
Questions to ask when preparing to launch a brand campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…