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ZAG! A workshop about radical differentiation

Based on Marty Neumeier’s bestselling book, ZAG, this two-day workshop presented by REBRAND IQ on September 17 and 18 drills deeper into the question of how brands can harness the power of differentiation for business success. Marty will show workshop participants how to develop unique strategies for delivering disruptive, radically differentiated products and services desired by their communities of customers, clients, and employees. And, best of all, friends of Liquid can save up to $400 off the registration cost. Be aware that space is limited, so we advise you to act now.

You need perpetual innovation to keep up with the speed of change.


During two days of content and exercises, workshop participants will learn to design a radically differentiated brand by working through 17 checkpoints—from discovering the shared passion that drives the brand, to protecting the brand portfolio against the dangers of contagion, confusion, contradiction, and complexity.  Marty Neumeier will guide you through actionable steps that you can quickly apply with exercises and critique sessions that give participants maximum access to his expertise. You’ll learn from his deep thinking on radical differentiation and transformations shared in his five books, including groundbreaking ZAG named one of the “Top 100 Business Books of All Time.” You will leave with essentials on how to lead your own organization through the ZAG process, or how to enhance profits by guiding clients through these proven steps for achieving their goals.

Who Should Attend?
Executives, educators, entrepreneurs, brand managers, innovation strategists, marketers, designers, planners, and other leaders that must win.

Take advantage of the special rate for friends of Liquid!

zag03REBRAND has generously extended a Special Discount to Friends of Liquid, so we’d like to pass it along to our blog subscribers—and encourage you to sign up early since space is limited.

Save $400: Register before August 4
Friends of Liquid Agency qualify for up to $400 early bird discount when registering on or before August 4
Enter the promo code: zag-harvard.

Save $200: Register after August 4 and before Septemeber 1
Friends of Liquid Agency will qualify for a $200 discount when registering after August 4 and on or before September 1
Enter the promo code: zag-harvard.

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