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The Vitamin Shoppe Collaborates with Liquid Agency to Launch SPARK AUTO DELIVERY

Wellness retailer enhances customer experience with differentiated product subscription service

(Secaucus, New Jersey, August 14, 2017)— The Vitamin Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and manufacturer of nutritional products, announced today that it has launched SPARK AUTO DELIVERY™, a convenient and differentiated product subscription service that will allow customers to save on their favorite wellness items while receiving them on a flexible, automated shipping schedule. The Company collaborated with Liquid Agency, a leading branding firm focused on creating holistic and innovative brand experiences, to design a service that offers more savings, convenience and rewards to The Vitamin Shoppe’s customers, while also enhancing their shopping experience.

By subscribing to SPARK AUTO DELIVERY™, customers will receive 10 percent off of more than 1,000 participating products, guaranteed best prices, double Healthy Awards® points, and free shipping in the continental United States. Subscribers will also enjoy convenient benefits such as flexible delivery, allowing customers to choose their own product shipping schedule, and hassle-free returns in-store and online.

Additional perks include complimentary, virtual wellness consultations with certified nutritionists and customized transformation plans (#GOALGETTERS), to further help members achieve their personal goals. Subscribers will also experience the surprise and delight of discovery, delivered, when they receive a complimentary personalized sample box—four times a year—to help introduce them to new, innovative products and promotions that may be of interest.

“In a world where Amazon is challenging the retail norms, we employed Silicon Valley Thinking™ to design a subscription service experience for The Vitamin Shoppe that other retailers simply cannot replicate—by leveraging brand equities that are unique only to The Vitamin Shoppe and their customers,” says Dennis Hahn, Chief Strategy Officer at Liquid Agency.

“While the concept of auto delivery is not new to the industry, we have created a consumer-first subscription service that combines convenience and savings with engaging experiences,” says John Hnanicek, Chief Customer Innovation and Technology Officer at The Vitamin Shoppe. “With SPARK AUTO DELIVERY™, we are enhancing our customer’s journey from product discovery to delivery by incorporating personalized elements and interactions designed just for them.”

To learn more about SPARK AUTO DELIVERY™, visit www.thevitaminshoppe/ or stop by The Vitamin Shoppe store near you to speak with a Health Enthusiast®.

About the Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website,

About Liquid Agency
We help people become believers in your brand through the power of brand experience. We deliver solutions for brand design, campaigns, customer and employee experience that help you build your business through the collective influence of your tribes. While our approach is rooted in design thinking, it is inspired by our experience working with some of the most innovative companies on the planet including: GE, John Deere, Silicon Valley Bank, Google, HP, Playstation, Intel, Microsoft, Keurig, Nordstrom, Nasdaq, Vitamin Shoppe and Walmart. In the process, we’ve learned how to embrace collaboration, challenge conventions, and invent new ways of doing things—we call this Silicon Valley Thinking®.
Founded in 2000, with offices in San Jose, Portland, and New York City, with strategic partnerships to support our clients better worldwide.

The Vitamin Shoppe:
Crystal Carroll

Liquid Agency:
Kim Catanzaro

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