Yahoo rebranding: Will new logo, changes create new brand?
As Yahoo Inc. CEO Marissa Mayer undertakes a global rebranding effort that will yield a new logo in early September,…
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Vatican Selects San Jose Agency for Papal Rebranding Initiative
San Jose-based branding firm Liquid Agency has been selected to update the Vatican’s marketing strategy. Rome officials are looking to…
INDUSTRY: Liquid Agency Promotes Katie Wagner to Director of Client Services
Liquid announced on March 25 that Katie Wagner would be promoted to Director of Client Services. For the past year…
Book about diabetes makes life better
Chuck Eichten was diagnosed with diabetes at age 13. Many years later he landed a job at Nike, where he…
Marty Neumeier: La Innovacion es la Forma Mas Efectiva de Competir
Para Marty Neumeier -director de transformación de Liquid Agency y que ha asesorado a marcas globales como Apple, HP y…
Tech Notebook: As Facebook’s brand power rises, where’s Apple?
Palo Alto social-networking powerhouse Facebook has become the technology industry’s most powerful brand — at least according to a study…
