As part of the launch of The Brand Flip, Marty Neumeier—the Director of Transformation of Liquid Agency and noted author of books on branding, design and business innovation—has traveled to New York, Seattle and Palo Alto where he has been presenting key ideas from his latest book, and signing books for his fans.
November 12: Four Seasons Hotel / Palo Alto
On November 12, Marty finished up his 2015 BRAND FLIP BOOK TOUR at the Four Seasons in Palo Alto. There, in front of a rapt audience, he shared his thinking on why the future of companies is now in the hands of customers—and how companies can optimize for it. “Today the choice is simple,” he said. “Flip or be flipped”. His presentation was followed by a lively Q&A discussion with clients and friends, representing some of Silicon Valley’s most prominent global brands: Apple, Amazon, HP, Cisco, Adobe and GE. Servers passed around drinks and appetizers while Marty signed copies of his new bestseller. (Get the book here.)
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October 15: Hotel 1000 / Seattle
A week earlier, Marty appeared at Hotel 1000 in Seattle for an intimate and exclusive event attended by branding decision makers from some of our clients as well as other global brands based in the Pacific Northwest. The venue included a showcase of some of Liquid Agency’s recent award-winning work for Google, HP and Ernest Packaging Solutions. Appropriately, on the same day that Marty was in Seattle, Robert Morris, one of Amazon’s top 100 reviewers said this about his latest book:
I think this is Marty Neumeier’s most valuable book… thus far. His insights and counsel will have wider and deeper impact because they have wider and deeper relevance to any organization, whatever its size and nature may be. THE BRAND FLIP is a brilliant achievement. Bravo!
October 8: Liquid Agency / NY
Marty was the guest of honor at a small reception held at Liquid Agency’s new office on Madison Avenue. The crowd included a selection of industry thought leaders and respected designers as well as a selection of Liquid’s clients and friends. The presentation was followed by cocktails and appetizers, and Marty generously signed copies of The Brand Flip for people who wanted to walk away with an autographed copy of his latest book.
October 7: The Conference Board / NY
Marty spoke at special meeting of The Conference Board in NY, where he had a chance to deliver a presentation titled: “The Brand Flip: Why customers now run your company…and how you can profit from it!”. In Attendance at the meeting were top branding executives from companies that included Target, Cisco, HP, FedEx, McDonald’s, John Deere, AAA, and several more of the world’s most respected brands. His presentation was followed by a luncheon where the audience and Marty engaged in a lively discussion about the changing dynamics of the world of branding.