Liquid Agency, Inc. came home with a full trophy case at the annual American Advertising Federation’s Silicon Valley ADDY Awards, winning a total of nine awards including two best of shows. The agency has won best of show honors three times in the last four years. This year Liquid also won for work that spans cross-platform campaigns, national and digital advertising, website, digital and branding.
Liquid’s work for Ernest Packaging was the hat-trick winner for best of show and ADDY gold in the cross platform and website categories. The campaign shows how Ernest Packaging brings new thinking to the world of packaging supply chain solutions through an engaging fully integrated digital campaign starring its “E-Team,” an unconventional group of problem solvers inspired by 1980’s TV police and special forces shows like the A-Team.
The agency’s work for Coupa, a business spend management platform, also won best of show. The Coupa win was for its national television campaign that showed how companies can optimize their spend and invest money better by having greater visibility into their costs through the Coupa platform. The work for Coupa also won a Gold ADDY in the national television category.
“Our clients are in complex business categories and have stories that are challenging to tell, so being able to create work for these brands that entertains as well as sells is a huge accomplishment,” noted Scott Gardner, CEO of Liquid. “The ADDY Awards are a big endorsement of the team we have built at Liquid and our amazing clients who let us do meaningful work.”
Liquid also won a Gold ADDY for its own brand campaign supporting its Brand Culture Makers approach.