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Good just got better.

Over the past few years Liquid has worked with Good Technology to evolve the company’s brand through a number of strategic initiatives—including developing consistent brand messaging, a new visual style, corporate videos, and an advertising campaign running in the WSJ, Fortune, and other major print and digital media. Recently we developed a new brand identity to better express the new positioning strategy and we were happy UnderConsideration noticed and featured it in their Brand New blog.

Being featured in Brand New is good.


Founded in 2001 by Bryony Gomez-Palacio and Armin Vit, UnderConsideration has become a thoughtful, trustworthy resource for high quality design discourse. Brand New is a blog that grew out of the popularity of reviewing rebranding efforts by a myriad of companies. As avid followers of the blog, we were proud to see our Good rebranding featured. Good tasked us with evolving their logo to reflect the company’s new positioning as a trusted provider of the most secure solution for unlocking mobile potential. The new brandmark incorporates a revised logotype  and a proprietary “G-lock” icon clearly suggesting security.

We’d love to hear what you think.

Brand New Good Video

Keep an eye out for a complete case study story on our collaboration with Good–but in the meantime, feel free to comment here, or join the conversation on Brand New.

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