Ernest Packaging Solutions has taken its cardboard designs to a whole new level with its newest Cardboard Chaos creation–a drum kit made entirely out of cardboard–that shows its mettle when played by Stone Temple Pilots’ drummer Eric Kretz.
The integrated campaign was a collaboration between Liquid, MKR and Signal Productions as well as Ernest’s director of design solutions Mike Martinez and drum craftsman Sahir Hanif, founder of Masters of Maple.
After a year in the making, headlines rolled in once the drums were released receiving coverage from Adweek, Muse, Little Black Book, Los Angeles Egotist and MediaPost’s “Out to Launch” section. In addition, the story appeared in Adweek’s daily newsletter and SmartBrief’s “4As” newsletter.
The cardboard drums follow previous Cardboard Chaos innovations that include an authenticated cardboard Fender Stratocaster, a cardboard skateboard that stood up to a Tony Hawk vert ramp session, a surfboard wave tested on the beaches of Los Angeles and a snowboard for the Signal Snowboard team.