Professional Bio:
During his career, Alfredo has been recognized by some of the world's most prestigious design organizations. He has received awards from the American Institute of Graphic Arts, the Western Art Directors Club, the Society of Publication Design, the Society of Business Communicators, American Corporate Identity, and many others.

After selling his business to Full Moon Interactive, he decided that it was time to start a new type of brand agency, and founded Liquid with Scott Gardner.

As Chief Creative Officer, Alfredo sets the tone for the creative approach and the brand strategy work that Liquid delivers. Over the years, Alfredo has worked on significant brand strategy assignments and major product launches for companies such as Ask, Intuit, LSI, Microsoft, Seagate, Sony, Plantronics, and Visa. Additionally, Alfredo is the founder of Carta Products — a company that makes sophisticated stationery products and home accessories for the retail market. The collections Alfredo has designed are being sold worldwide, and have been featured in Martha Stewart Living, InStyle Magazine, Interior Design, Home&Garden, Elle Decor, WallPaper and other publications.

Alfredo has been a featured speaker on the subject of branding and design at San Jose State University, the University of California Santa Cruz, the Software Publishers Association Conference, the In-Store Marketing Institute, and has lectured across the country on the subject of Brand Development for the Business Marketing Association.