Webinar Recap | Owning Your Category: Challenging Leaders & Defending Your Position
Brands can no longer afford to rely solely on traditional metrics like profitability and market share to gauge success. In…
Employee Experience
Strengthening culture to maintain brand momentum – Part V: Purpose
In this series, I’ve uncovered the critical relationship between employee experience and brand momentum, emphasizing the need for continuous innovation…
Strengthening culture to maintain brand momentum – Part IV: Care
Companies that continuously innovate and evolve their cultures will remain competitive and thrive. A critical part of a positive culture…
Strengthening culture to maintain brand momentum – Part III: Autonomy
Earlier in this series about employee experience and brand momentum, I covered how employees have more choices than ever, spurred…
Strengthening culture to maintain brand momentum – Part II: Agility
Incumbent brands must constantly innovate their organizations’ employee experience to protect from challengers looking to poach talent. What it takes…
Strengthening culture to maintain brand momentum – Part I: Employee choice
A brand’s momentum—a measure of its ranking within its category combined with future purchase intent—is typically considered the responsibility of…