Brand launch strategy: questions to ask before launching a campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…
Brand Experience
Improving business performance through brand, customer & employee experience alignment
Download the Q&A PDF Aligning brand, employee and customer experience is the key to stronger business performance, relative to companies…
What is a brand awareness campaign? And why is it important to brand building?
As a brand, you want people to know and trust you. When people know and trust you, they support you. …
The Benefits of Hiring a Brand Consulting Agency vs. an In-House Team
Your brand defines you. More than a logo and color scheme, your brand is the image that materializes in a…
Heuristics, Ad Psychology & Brand Awareness Campaigns
Every day, we’re confronted by countless decisions, ranging from what outfit to wear to what brand of laundry detergent to…
The ROI of Branding: How to Measure & Why Long Term Brand Building Matters
Recently, marketing teams and industry leaders have shifted their campaign strategies and resources from brand building to demand advertising. Their…